"Our website and app have presented an opportunity to develop a range of ‘back-end’ functions for the business to reduce our cost to serve.

...Using the same data, these functions form an integrated platform to allow easier and more consistent content management."

David Boyd

Customer Experience Manager, Metlink

Wizard Guidance

The Service Alerts solution features a wizard-guided process, enabling Metlink staff to create service alerts step by step using GTFS network data.

Administrators can publish accurate information and warnings to users and external platforms like Google Maps, leveraging the GTFS-RT specification to maintain consistency and reliability.

Reaching Commuters

The Service Alerts solution enables Metlink to share real-time alerts with third parties through the Metlink Open Data platform.

This provides accurate and timely alerts that reach commuters through their preferred platforms.

Collage of an iphone with alerts in the notification window, a screenshot of a Metlink app service alert. Both are placed over a background photo of a woman with a raincoat and tote bag waiting on a train platform. Trains on other platforms are there waiting.

Notifying Metlink Customers

To maximise user engagement, service alerts are automatically distributed through email and push notifications, providing immediate updates directly to users' devices.

This notification system ensures that Metlink’s customers receive crucial information promptly.

Customisable and Contextual

The Service Alerts system offers customisable and contextual alerts, helping users receive the right information at the right time.

Administrators can tailor alerts based on specific routes, stops, or user preferences, delivering relevant information that keeps commuters informed and engaged.

Outcomes

Accessible to All Metlink Customers

The Service Alerts solution maintains adherence to visual accessibility standards, making alerts clear and easily understandable for all Metlink customers. By employing concise language and user-friendly design, the alerts provide crucial information in a way that is accessible to a diverse commuter audience.

Flexible

Service Alerts are highly flexible, allowing Metlink staff to target routes, stops, trips, or the entire network as needed. This flexibility ensures that only relevant users receive alerts, enhancing the overall user experience by delivering precise and contextual information.

Consistent Messaging

Templates are designed to maintain consistent messaging, with rules in place to guide administrators, including blacklisted phrases to avoid confusion. This ensures that all service alerts convey information uniformly, building trust among commuters and fostering a reliable communication channel.

Easy Updates

Managed as a cloud-based service, the Service Alerts solution allows updates to be rolled out quickly and efficiently. Metlink staff can implement changes without technical expertise, which makes it easier to keep the system up-to-date and continues to provide accurate, real-time information to commuters. This solution seamlessly integrates with the Metlink website, app, and platforms like Google Maps for real-time updates.

Informed Users

The Service Alerts solution rapidly notifies users of cancelled or disrupted trips, giving them accurate information so that they can adjust their travel plans accordingly. This quick dissemination of information minimises confusion and enhances commuter confidence in the reliability of Metlink's public transport network.

Learn more about the Service Alerts tool

Keep your customers up to date with a reliable and easy to manage Service Alert solution.

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