"Our website and app have presented an opportunity to develop a range of ‘back-end’ functions for the business to reduce our cost to serve.
...Using the same data, these functions form an integrated platform to allow easier and more consistent content management."
David Boyd
Customer Experience Manager, Metlink
The Service Alerts solution maintains adherence to visual accessibility standards, making alerts clear and easily understandable for all Metlink customers. By employing concise language and user-friendly design, the alerts provide crucial information in a way that is accessible to a diverse commuter audience.
Service Alerts are highly flexible, allowing Metlink staff to target routes, stops, trips, or the entire network as needed. This flexibility ensures that only relevant users receive alerts, enhancing the overall user experience by delivering precise and contextual information.
Templates are designed to maintain consistent messaging, with rules in place to guide administrators, including blacklisted phrases to avoid confusion. This ensures that all service alerts convey information uniformly, building trust among commuters and fostering a reliable communication channel.
Managed as a cloud-based service, the Service Alerts solution allows updates to be rolled out quickly and efficiently. Metlink staff can implement changes without technical expertise, which makes it easier to keep the system up-to-date and continues to provide accurate, real-time information to commuters. This solution seamlessly integrates with the Metlink website, app, and platforms like Google Maps for real-time updates.
The Service Alerts solution rapidly notifies users of cancelled or disrupted trips, giving them accurate information so that they can adjust their travel plans accordingly. This quick dissemination of information minimises confusion and enhances commuter confidence in the reliability of Metlink's public transport network.