"At Somar, we’ve always believed that tech is only as good as the experience it creates. It’s not just about the code or features—it’s about making life easier for the people who use our tools. Every solution we build puts the user first, ensuring they get the information they need without friction."
Shaun Hunter
Head of Innovation, Somar Digital
"Metlink and Somar share a depth of knowledge and a desire to innovate. They have been a genuine partner in delivering on our strategy."
David Boyd
Customer Experience Manager, Metlink
Fiona has over 20 years of leadership experience, including 5 years at Somar Digital, where she now serves as CEO.
Fiona champions empowering teams, aligning values between her people, partners and customers, and driving innovation to deliver top-tier customer experiences. Her passion, drive and commitment to success are second to none and she thrives in energised, evolving environments that allow her to create, collaborate, innovate and initiate.
Shaun, a founding member of Somar Digital with 16 years of experience, is our Head of Innovation. With a background in development and solutions architecture, he excels in leading client partnerships and driving innovation.
Armed with a Diploma in Web Development, a Certificate in Digital Marketing, and an AWS Certified Solutions Architect badge, Shaun is an exceptional problem-solver who brings digital ideas to life.
Lauren, a Product Design Specialist at Somar Digital, excels in Product Management and Design Thinking. With a focus on innovation, she transformed Metlink's customer experience through groundbreaking initiatives.
Lauren holds a BFA in Human-Centered Design and has credentials in Digital Accessibility, Information Architecture, and UX Design. She is also a Senior Facilitator for the Design Thinkers Academy.
