"Using the same data, these functions form an integrated platform to allow easier and more consistent content management. Over time this has included vehicle tracking, service alerts, a poster and flyer builder, digital sign content and timetable publishing."
David Boyd
Customer Experience Manager, Metlink
The digital screens solution is designed to adhere to best practice visual accessibility standards, which means that the displays are easily understandable for all Metlink customers. Recognising the diverse range of people using Metlink's services, Somar Digital focused on creating clear, accessible visuals that cater to different needs, making vital information readily available to everyone.
Managed as a service in the cloud, the digital screens can be easily updated by Metlink staff without requiring deep technical expertise. The familiar and user-friendly interface, seamlessly integrated into Metlink's overarching system, helps staff make updates and roll out changes effortlessly across all screens. This ease of use empowers Metlink staff to provide accurate, up-to-date information to commuters swiftly.
The digital screen displays offer a consistent user experience within the broader Metlink ecosystem. Customers who use the Metlink website and app will find the screen layouts instantly familiar, maintaining a seamless transition across different platforms. This consistency simplifies information interpretation, making it easier for commuters to navigate and plan their journeys.
The screen layouts are defined based on specific rules and thoroughly tested by the Somar Digital team to ensure reliable performance. This consistency gives Metlink staff the confidence to update screens without worrying about breaking the layout or misrepresenting information. The system’s structure guarantees that every update aligns with Metlink's high standards, presenting information clearly and accurately to customers.
