Baybus Website

"The new Baybus website improves the experience for our customers. From real-time updates to personalised features, we’ve focused on making it easier and more convenient for everyone to plan their journeys.

It’s a step forward in delivering a more reliable and accessible public transport system for the Bay of Plenty community."

Oliver Haycock

Public Transport Director - Baybus, Bay of Plenty Regional Council

Modern Tools for Transport

The Baybus network, which serves the entire Bay of Plenty region, now has a digital presence that matches its critical role in the community.

The updated website helps to streamline navigation, providing more intuitive trip planning tools, and offering new features designed to empower passengers with reliable, real-time information.

User-Centric Design

With user feedback and thorough UX research, Somar Digital has transformed the site into a highly functional tool that puts user needs at the forefront. The website is fully responsive and can be added to mobile device home screens for quick access on the go.

For Baybus administrators, the redesigned site offers easier management, including the ability to update timetables and service alerts with minimal effort. This efficiency translates into faster communication of important updates to passengers, ensuring the Bay of Plenty's public transport system remains responsive to its users' needs.

Seamless Functionality

Easy Trip Planning: Users can quickly plan their journeys with access to timetables, route-specific information, and live tracking to see where buses are along the route.

Customisation and Personalisation: Travellers can now save their favourite routes, stops, and destinations, while also setting up timetables to display only the bus stops relevant to them.

Real-Time Updates: A new alert system ensures passengers stay informed of any service disruptions or delays that could impact their travel plans.

"We’re delighted to support the Bay of Plenty with a new Baybus website that makes planning journeys easier and more intuitive. "

Fiona Reid

CEO, Somar Digital

Modern Tools for Transport

User-Centric Design

Seamless Functionality

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